What is ProfitFinder™?
The best internally or externally prepared financial statements do not reveal where a company’s profits or losses are coming from.
ProfitFinder™ was created to fill this void.
- ProfitFinder™ is a web-based program that analyzes profitability (or lack thereof) for attorneys and law firms by any category of their choosing.
- ProfitFinder™ then applies a unique reporting engine that generates a series of customizable reports and graphs that allows users to analyze and then disseminate this information.
Who is ProfitFinder™?
ProfitFinder, LLC is the result of founder and CEO Terry Soifer’s more than 38 years financial experience. This includes over 20 years as a business consultant to a variety of industries including the legal profession with his firm Consulting CFO headquartered in Orlando, Florida.
Previously, Mr. Soifer held positions with both Fortune 100 and Fortune 500 companies as well as being the Chief Financial Officer for a public warehouse and transportation company.
Mr. Soifer has served as a Chapter 7 Bankruptcy Trustee, as well as a trustee of Liquidating Trusts. He has provided the financial expertise for numerous Chapter 11 cases for both debtors and Creditor Committees. He has also worked as a Receiver and a Personal Representative in a variety of difficult financial situations.
Mr. Soifer received his BA in Sociology from Bradley University and his MBA in General Business and Marketing from Bradley. He is married with two children and lives in Sanford, Florida.

